Bud Light is slamming the panic button and making this desperation move
Bud Light sales are in a death spiral after their disastrous partnership with Dylan Mulvaney, a transgender influencer. Now the…
Bud Light sales are in a death spiral after their disastrous partnership with Dylan Mulvaney, a transgender influencer.
Now the company is in damage control mode trying to save its tattered reputation.
And Bud Light is slamming the panic button and making this desperation mode.
The leadership of Bud Light’s parent company Anheuser-Busch is scrambling to find a way to save the iconic beer brand.
A boycott led by conservative beer drinkers delivered a massive hit to the company’s bottom line.
Bud Light sales dropped by 26% in retail establishments in the aftermath of its decision to partner with transgender social media activist Dylan Mulvaney.
“The shocking deterioration of Bud Light Blue’s market share continued apace through the third week of April–and actually somehow worsened,” Beer Business Daily wrote. “We’ve never seen such a dramatic shift in national share in such a short period of time.”
Anheuser-Busch is rolling out a new strategy to try and reverse the damage from the conservative boycott against its products.
The company hired a Washington, D.C. area lobbying firm Origin Advocacy to help with “general policy regarding the alcohol-beverage industry.”
The lobbyists hired by Anheuser-Busch, Sean McClean and Emily Lynch, are both former Republican Capitol Hill staffers.
McClean worked as a legislative director for Sen. Ted Cruz (R-TX) and in former President Donald Trump’s administration.
Lynch was a legislative assistant to former anti-Trump Sen. Kelly Ayotte (R-NH).
The pair are already “making the rounds” around Congress looking to build goodwill for the company according to the American Accountability Foundation (AAF), conservative watchdog group.
But AAF is urging Congressional Republicans to reject Anheuser-Busch and their lobbyists’ attempt to do damage control with conservatives.
AAF President Tom Jones wrote a letter to Republican Congressional offices that McClean and Lynch are “making the rounds on the Hill trying to red-wash Bud Light’s disastrous decision to partner with a man pretending to be a woman and tell you the company really does respect conservative values.”
Jones said that Anheuser-Busch sank to a new low to try and defend going woke.
“They’re even making the shamefully offensive equivalency argument that their transgender activist beer can is just like their beer can honoring WWII vets,” Jones continued. “They’re telling offices, ‘Anheuser-Busch sometimes creates commemorative cans. […] Honor Flight can [for] example.’ If partnering with a trans activist wasn’t shameful enough, equating Dylan Mulvaney to a World War II hero is really beyond the pale.”
Bud Light gave Mulvaney customized beer cans with his likeness on them to celebrate his one-year anniversary of becoming a “girl” and to the company’s woke leadership that’s the same as honoring a veteran.
“If Bud Light wants to regain the trust of conservative customers, they should apologize for insulting their values by embracing the woke left’s radical gender agenda instead of wasting their money on lobbyists,” AAF said. “Bud Light sided with the Left against the average American and no amount of D.C. lobbyists in fancy suits will make them forget that.”
Anheuser-Busch is in desperation mode as they try to contain the damage done from going woke.
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