Bud Light waved the white flag of defeat with this shocking announcement
The conservative backlash against Bud Light for embracing wokeness is hammering them. Company executives are scrambling to repair the massive…
The conservative backlash against Bud Light for embracing wokeness is hammering them.
Company executives are scrambling to repair the massive damage.
And Bud Light waved the white flag of defeat with this shocking announcement.
Bud Light’s sales are nosediving due to a conservative-led boycott sparked by the brand’s decision to partner with transgender TikTok influencer Dylan Mulvaney.
The woke advertising campaign is poised to cost Bud Light its status as the best-selling beer in the country.
Sales have dropped for Bud Light by nearly 30% in a little over a month since the controversy began and the backlash shows no signs of slowing down.
Competitors Coors Light and Miller Lite have seen their sales surge in the aftermath of the controversy.
Bud Light’s parent company, Anheuser-Busch InBev, is desperately trying to stop the hemorrhaging for the iconic beer brand.
Anheuser-Busch InBev CEO Michel Doukeris tried to reassure nervous investors during an earnings call for the company.
He told them that ““misinformation” was spreading online about the company’s partnership with Mulvaney.
“We need to clarify the facts that this was one camp, one influencer, one post, and not a campaign,” Doukeris said.
Anheuser-Busch is in damage control mode by trying to disavow its partnership with Mulvaney.
“We will continue to learn, meet the moment in time, all be stronger and we work tirelessly to do what we do best: Bring people together over a beer and creating a future of more cheers,” Doukeris told investors.
He said that the company was providing direct financial support to frontline workers that have been hurt by the Bud Light boycott.
Doukeris said that plummeting sales of Bud Light cost the multinational company 1% of its total global volume but that it was too early to know the lasting extent of the boycott.
“We believe we have the experience, the resources, and the partners to manage this. And our four-year growth outlook is unchanged,” Doukeris said. “I can tell you that we have the agility, resources, and people to support the U.S. team and move forward.”
He said that Bud Light is preparing for a major marketing push this summer to try and regain lost customers.
Anheuser-Busch is trying to distance itself from its disastrous decision to partner with Mulvaney but the company still refuses to actually apologize to its core customers for the move.
The CEO’s backpedaling came as the company sent a letter to St. Louis-area retailers, bars, and restaurants about the woke controversy.
“Anheuser-Busch did not intend to create controversy or make a political statement,” the letter said. “In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.”
Bud Light is also facing a backlash from LGBT activists angry at the beer brand for allegedly slighting Mulvaney in response to the boycott.
In the end, Anheuser-Busch made its flagship beer radioactive with its ill-fated decision to wade into the culture wars.